How COVID-19 has Impacted Digital Marketing Strategy
The COVID 19 pandemic has been affecting everyone, both personally and professionally. The home care industry has felt the impact in more ways than one. Agencies are creating safety protocols to care for and protect both caregivers and clients. Transforming their marketing plan, however, is another critical point of business. In the wake of the pandemic the business world is changing, which means it is time to redefine your marketing strategy. Right now, going virtual is more crucial than ever. Social media usage is soaring, and traditional events are being cancelled. Home Care agencies can no longer physically get in front of referral partners. Even though we cannot interact in person, there are still ways to stay connected to our communities.
Digital Marketing is highly targeted, giving you more visibility to your intended audience. Regardless of your budget or industry, you need a strategy. It is essential to provide a solution while keeping the content relevant to your brand. Avoid blatant promotion and start with clear goals. You can accomplish this by being authentic while educating your audience on something you believe in. Providing informative content is a great way to get in front of your audience and stay there. Social media is the perfect platform to accomplish this. From going live on Facebook to sponsoring a telehealth event, you can interact and stay connected to your referral partners and potential clients.
Not sure where to start? Try Facebook.
According to Statista, over 3.6 billion people are on social media, with 2.5 billion active monthly users on Facebook alone. A good goal on Facebook would be to provide relevant content by posting 1-2 times per week. Focus on quality over quantity. Posting content with an image and link that drives traffic back to your website is key. Once you start posting, you can start boosting your posts. With Facebook’s micro-targeting features, you can boost a post for a nominal fee while targeting your specific audience. Boosting a post that has done well organically is a great starting point. That means taking an older post that was well received and pushing it to a broader audience at a budget you choose. Boosting on Facebook gives you guaranteed visibility, increased engagement, exposure to a new audience, and targets the right people. You need to be able to engage with your clients, with the right message at the right time. Leveraging Facebook is the perfect place to build your brand while connecting with your community and referral partners.
Changing anything can be scary, but the agencies that are flexible in quickly adapting to new technologies will have a considerable advantage in the market.
If digital marketing is not part of your business strategy, it should be. Contact your VCC Account Manager today to help you make the transition to modern-day marketing, grow your online presence, and get the results you desire.